The Innovator's Dilemma | Innovation & Business Strategy | Clayton Christensen
Why Read This Book?
- •Understand Why Successful Companies Fail – Discover how established businesses can lose their market position despite making seemingly sound decisions.
- •Learn the Power of Disruptive Innovation – Explore how emerging technologies and new market entrants can transform entire industries.
- •Recognise Market Opportunities – Understand why overlooked customers and smaller markets can create opportunities for future industry leaders.
- •Challenge Traditional Business Thinking – Rethink conventional approaches to competition, growth and investment in new technologies.
- •Build a Forward-Thinking Business Strategy – Gain insights into adapting to technological change before competitors take the lead.
Estimated Delivery Schedule: 1–3 business days
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen, featuring a new foreword by Marc Benioff, explores why well-established companies can lose their competitive advantage when industries experience technological disruption.
The book examines how successful businesses often prioritise existing customers, proven products and profitable markets, yet overlook emerging innovations that eventually transform their industries.
Christensen introduces the concept of disruptive innovation and explains how smaller competitors can challenge established market leaders by serving overlooked customers or developing alternative solutions.
Through business examples and strategic analysis, readers gain insights into market evolution, organisational decision-making, innovation management and long-term competitiveness.
It is particularly valuable for entrepreneurs, business owners, executives, investors, managers and students studying business strategy, technology and innovation. Whether you want to understand why industry leaders fail, identify emerging market opportunities or build a business that can adapt to technological change, this book offers important strategic perspectives.
Kenyan readers can order this paperback through LIBRAZE KE, with delivery available across Kenya. Visit https://librazekenya.com.
