Leadership & Influence
Purple Cow: Transform Your Business by Being Remarkable Paperback
by Seth Godin
0 ReviewsIn Stock
Ksh 1,000Ksh 2,000(-50%)
Why Read This Book?
- •Learn how to make your product or service stand out in a noisy market.
- •Discover real-world examples of brands that became remarkable.
- •Gain clarity on why “safe” marketing is actually riskier than being bold.
- •Perfect for entrepreneurs, creatives, and marketers seeking influence.
- •A must-read for anyone serious about business growth in Kenya.
🚚 Expected delivery: 1–3 business days
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In Purple Cow, marketing visionary Seth Godin challenges entrepreneurs, marketers, and business owners to stop blending in — and start standing out.
Using the metaphor of a “purple cow,” Godin explains that in today’s crowded marketplace, being merely good is no longer enough; you must be remarkable.
Through powerful case studies and actionable ideas, this book teaches you how to create products, brands, and messages that customers can’t ignore.
Whether you run a startup in Nairobi or manage an established business in Kenya, this book will inspire you to innovate, differentiate, and capture lasting attention.
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