The Ten Commandments for Business Failure Paperback
by Donald R. Keough
Why Read This Book?
- •Gain wisdom from one of the world’s most influential CEOs
- •Improve your decision-making, leadership & customer focus
- •A must-read for Kenyan entrepreneurs and SME owners
- •Quick, engaging read with powerful takeaways
- •Learn the most common reasons businesses fail
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The Ten Commandments for Business Failure by Donald R. Keough takes an unconventional approach to business success by examining the behaviours and mistakes that can lead organisations toward failure.
Drawing on Keough's extensive experience in business leadership, the book presents ten common practices that can undermine companies—from refusing to take risks and resisting change to losing sight of customers and becoming complacent.
Instead of offering another conventional success formula, Keough uses failure as a learning tool, helping entrepreneurs, managers and business leaders recognise dangerous habits before they become costly mistakes.
For anyone interested in business strategy, leadership, entrepreneurship, management and avoiding business failure, this book provides memorable lessons that can be applied to real-world decision-making.
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