Marketing, Sales & Business Growth
Priceless: The Myth of Fair Value (and How to Take Advantage of It) Paperback
by William Poundstone
0 ReviewsIn Stock
Ksh 1,400Ksh 2,800(-50%)
Why Read This Book?
- • 💡 Understand why pricing is more psychological than logical
- •Learn how anchoring, framing, and priming affect what we pay
- •Ideal for entrepreneurs and marketers who set product prices
- •Great for readers interested in behavioral economics & psychology
- •A must-read if you run a business or sell products in any form
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Priceless by William Poundstone exposes the hidden psychology behind how prices are set — and how we, as consumers, are subtly manipulated by businesses, marketers, and sales strategies daily.
Drawing from behavioral economics, neuroscience, and case studies, the book reveals how we don’t truly know what anything is worth — and how that uncertainty is exploited in everything from shopping to salary negotiations.
Whether you're a business owner, marketer, or curious buyer, this eye-opening book will change how you think about value, pricing, and decision-making.
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