Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Paperback
by Dr. Dan Ariely
Why Read This Book?
- •Uncovers Hidden Motivators: Learn about the subconscious drivers that influence consumer decisions.
- •Insightful for Marketers: Discover how to leverage irrational behaviors in pricing, loyalty, and advertising.
- •Applicable to Personal Finances: Offers readers a new perspective on their own spending and decision-making habits.
- •Engaging Experiments: Filled with fascinating, real-life experiments that illustrate common behavioral patterns.
- •Challenges Rational Choice Theory: Redefines how we think about decision-making, presenting a more accurate picture of human nature.
🚚 Expected delivery: 1–3 business days
Choose your city at checkout for an exact estimate and fee.
Predictably Irrational by Dan Ariely dives into the hidden psychological forces that lead consumers to make irrational, yet predictable, choices.
Through engaging experiments and compelling stories, Ariely reveals how emotions, social norms, and cognitive biases drive seemingly illogical decisions, such as paying more for a product based on its brand or making impulsive purchases.
This book uncovers key insights into human behavior around money, loyalty, and perceived value, challenging the notion that people make purely rational choices.
Ariely provides actionable lessons on pricing, marketing, and motivation, showing how businesses can harness these behavioral insights to influence consumer behavior effectively.
Customer Reviews
No reviews yet — be the first to review this book.
