Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Paperback
by Adam Alter
Why Read This Book?
- •Understand the hidden psychology behind tech addiction.
- •Learn how tech companies design digital habits that are hard to break.
- •Ideal for parents, teachers, and digital creators in Kenya.
- •Discover actionable ways to take back control of your time and attention.
- •One of the best books bridging psychology and modern technology.
🚚 Expected delivery: 1–3 business days
Irresistible by Adam Alter dives deep into how modern technology—apps, games, social media, and even emails—are meticulously engineered to hijack our attention and behavior.
Drawing from psychology, neuroscience, and real-life tech examples, Alter reveals why we can't stop scrolling, watching, or clicking—and how tech companies profit from our digital dependence.
Written in an accessible yet research-backed style, this eye-opening book is a must-read for parents, entrepreneurs, digital marketers, and smartphone users across Kenya seeking to regain control of their screen time and digital wellbeing.
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