Artificial Intelligence for Business (Pearson Business Analytics Series) 2nd Edition
by Doug Rose
Why Read This Book?
- •Learn how to apply AI tools and strategies to real-world business problems.
- •Understand AI basics like supervised learning, neural networks, and automation.
- •Avoid common implementation pitfalls like data bias and overengineering.
- •Ideal for business owners, consultants, and digital marketers in Kenya.
- •Stay ahead in the modern economy by mastering AI's role in analytics.
🚚 Expected delivery: 1–3 business days
Artificial Intelligence for Business by Doug Rose (2nd Edition) is a practical guide that demystifies AI and machine learning for business leaders, entrepreneurs, and managers.
Rather than diving deep into code or complex math, this book focuses on how AI can solve real business problems—streamlining operations, predicting customer behavior, and improving decision-making.
Doug Rose walks readers through the AI development life cycle, from identifying use cases to building teams, managing data, and avoiding bias.
Perfect for Kenyan businesses, consultants, and tech-forward companies looking to implement AI strategies without needing technical backgrounds.
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