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Psychology, Mindset & Human Behavior

The Design of Everyday Things

by Don Norman

0 ReviewsIn Stock
Ksh 1,470Ksh 1,900(-23%)

Why Read This Book?

  • Learn the principles of human-centered design to create intuitive products.
  • Understand the psychology behind how people interact with objects.
  • Gain insights into improving usability and reducing user frustration.
  • Discover practical examples of good and bad design in everyday life.
  • A must-read for designers, engineers, and innovators focused on functionality and user experience.

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The Design of Everyday Things by Don Norman is a globally respected design classic from the United States that explains why some products feel effortless to use while others cause frustration.

Norman reveals how good design should match human psychology, showing how doors, phones, software, and everyday tools succeed or fail depending on how well they communicate their purpose.

Through practical examples, he introduces concepts such as affordances, feedback, constraints, and mental models that help designers create intuitive products people instantly understand.

This book is essential for anyone interested in user experience, product design, engineering, business innovation, or improving how everyday systems interact with human behavior.

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