Misbehaving: The Making of Behavioral Economics | Richard H. Thaler | LIBRAZE Kenya
Why Read This Book?
- •Understand Why People Make Irrational Decisions - Discover why everyday choices often contradict what traditional economic theories predict.
- •Explore the Psychology Behind Money - Learn how emotions, habits, and mental shortcuts influence spending, saving, and financial decisions.
- •See Economics Through Human Behaviour - Understand why real people do not always behave like the perfectly rational individuals assumed by conventional economic models.
- •Improve Your Decision-Making - Gain fresh perspectives on the biases that influence personal choices, business judgements, and financial behaviour.
- •Discover the Ideas Behind Behavioural Economics - Follow Richard H. Thaler's journey in challenging established economic thinking and shaping a more realistic understanding of human choices.
Estimated Delivery Schedule: 1–3 business days
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Misbehaving: The Making of Behavioral Economics by Richard H. Thaler explores how human psychology influences economic decisions, challenging the assumption that people always act rationally. This paperback introduces readers to behavioural economics, a field that examines how emotions, habits, mental shortcuts, and predictable biases shape choices involving money, work, business, and everyday life.
Through engaging explanations and the development of his influential ideas, Thaler shows why actual human behaviour often differs from the predictions of traditional economic models. Readers gain a clearer understanding of decision-making, consumer behaviour, financial judgement, and the psychological factors that influence markets and personal choices.
This book is valuable for students of economics, entrepreneurs, business professionals, investors, psychology enthusiasts, and curious readers who want to understand why people make the decisions they do. Whether you are studying economics in Kenya or looking for fresh insights into business strategy and personal finance, this book offers a compelling introduction to the human side of economic thinking.
Order your paperback from LIBRAZE KE at librazekenya.com, with convenient Nairobi pickup and Kenya-wide delivery.
