Digital Marketing Strategy | Integrated Online Marketing | Simon Kingsnorth | LIBRAZE Kenya
Why Read This Book?
- •Build a stronger marketing strategy — Understand how different digital marketing activities can work together toward business goals.
- •Connect with the right audience — Explore ways to reach potential customers through relevant online channels.
- •Make better marketing decisions — Develop a more structured approach to planning and evaluating digital campaigns.
- •Bring online channels together — Understand the value of coordinating marketing activities instead of treating each channel separately.
- •Grow your professional skills — Build knowledge useful for marketers, entrepreneurs and business owners navigating digital markets.
Estimated Delivery Schedule: 1–3 business days
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Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth is a business and marketing paperback for readers seeking a structured understanding of digital marketing. It explores how businesses can coordinate online marketing channels and connect their marketing activities with broader organizational goals.
For entrepreneurs, marketers and students who struggle to bring separate online activities into one coherent plan, the book provides a framework for thinking about strategy, audience needs, channel selection and marketing performance. Its subject areas include search engine optimization, paid search, social media, content marketing, customer experience, customer relationships and analytics.
This makes it relevant to business owners building online visibility, marketing professionals improving campaign coordination, and learners developing practical digital marketing knowledge. Kenyan readers can explore its ideas to inform their own business and marketing plans, adapting them to their audiences, budgets and market conditions.
Order Digital Marketing Strategy from LIBRAZE KE at librazekenya.com for convenient online shopping, with delivery options across Kenya.
