Leadership & Influence
Contagious: Why things catch on
by Jonah Berger
0 ReviewsIn Stock
Ksh 835Ksh 1,800(-54%)
Why Read This Book?
- •Discover the science behind why things go viral.
- •Learn six actionable principles for creating contagious content.
- •Understand how to build word-of-mouth marketing strategies effectively.
- •Gain insights from real-world examples and case studies.
- •Ideal for marketers, entrepreneurs, and creators aiming to amplify their impact.
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1
Contagious: Why things catch on is a compelling guide to understanding why certain ideas, products, and behaviors go viral.
Berger presents six key principles—social currency, triggers, emotion, public, practical value, and stories—that drive word-of-mouth and social sharing.
Backed by research and real-world examples, the book offers actionable insights into crafting messages and products that capture attention and spread naturally.
Perfect for marketers, entrepreneurs, and anyone looking to make their ideas stick.
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